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#reklam okuryazarlığı Scales

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Çocukların Reklam Okuryazarlığı Ölçeği (ALS-c)ALS-c

Taşar, B., & Sakarya, S. 2022 Communication

Çocukların reklamı tanıma, satış ve ikna amacını anlama gibi kavramsal reklam okuryazarlığını ve reklama karşı şüphecilik, reklamı sevmeme gibi tutumsal reklam okuryazarlığını ölçer. 8-12 yaş çocukla…

Likert (4 graded) Adaptation #çocuklar#medya okuryazarlığı#reklam okuryazarlığı
2 subdimensions
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